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Fritz Hansen showroom
IDEA CONCEPT DEVELOPMENT, PROPS AND SET DESIGN - this was huge job, going on over 1/2 year; turning a rather dull showroom into an interesting lived in apartment...I came up with the concept, made drawings and moodboards, made the outline/floorplan for the concept of the apartment. I designed all the set builiding: the walls, metal doors, colors, flooring, the kitchen ( iNCL the cabinets, surface, the tiled backspalsh) chose the furniture for all the rooms; colors, fabric, artwork etc, we created everything prefab at THE LAB in Copenhagen, I sourced all the props throughout Europe. We worked 6 men for a whole week in Milan to put this together...it was so fun and so amazing to see it coming together and bloody hard work....this was a real team effort, I have to thank a lot of people, of course the whole team at FH (but special thanks to Sanne Lund Christoffer Back) and then the Lab team ( Emil, Mads, Casper, Riise and Sandra did all the set building, Emil did everything as always...) and I can't thank Samina Langholz enough, all those hours, all those early mornings... www.fritzhansen.com www.andreabrugi.com www.thelab.dk